About Making Sense

Technology company specialized in the development, implementation and maintenance of custom software and product innovation with great UX.

Our Mission

To offer the best user experience to our clients, helping them
to be more efficient in their processes.

Our Vision

To become a leading company in the software and web application development field. To be recognized by our US clients, Online Marketers and small companies worldwide as the best company to be associated with. Our aim is to help our clients be more effective, efficient, competitive and profitable by offering them highly innovative technical software solutions with an outstanding user experience and, at the same time, to grant our employees with an exceptional working environment, while we collaborate with education throughout the world.

History of the Company

Making Sense was born in 2006, following the idea of its founders, brothers Damián and Cesar D’Onofrio, to establish a company that fostered the talent and creativity of the young people of Mar del Plata, without the need of making them move to Buenos Aires or even abroad to be able to grow professionally.

Making Sense offers custom software development services for Javascript, iOS, Android, HTML5, Mongo DB, Angular, express, node.js and more technologies. Besides, among its more important products, Doppler and Lander can be highlighted. Doppler is the Email Marketing tool with the greatest usage in Latin America, and the recently launched Lander, allows a simple and quick way of creating landing pages. Also since 2013, Making Sense has been working together with Trick Gaming Studios, being part of its games design and development process.

As from 2015, Making Sense has opened its own office in Silicon Valley. It helps afford the opportunity to be part of the creativity and innovation hub that is the San Francisco Bay Area, and to offer end-to-end UX-focused software to thriving startups in the area, seeking to scale in product innovation.

Among Making Sense’s most renowned clients, we can highlight AMD, DELL, Rackspace, FOX Sports, Telmex, Valero, Bestbuy, Nokia, 3M and Microsoft. And we are also proud to be a Microsoft Partner certified company specialized in web and mobile applications.

Making Sense is a member of the Chamber of Business for Software and Information Services of Argentina (CESSI, for its Spanish acronyms), and it is the U.S. representative through the ArgenTIna IT network, a platform that internalizes and eases the incorporation and consolidation of Argentine software and information services companies in the most appealing markets of the world.

In 2013, Making Sense was bestowed the Sadosky Award for the “Best Information Entrepreneurship” for Lander, Making Sense’s digital marketing product. And, another of its products, VidTac, was finalist under the “Innovation Project” category.

In 2014, Making Sense, launched a new website for Lander, designed to provide visitors with an excellent User Experience and was awarded “The Site of the Day” and “Developer Award” by Awwwards.

Making Sense is an Argentine company with an international impact that, thanks to the constant support and contribution of the professionals that form part of it, is in constant growth. Making Sense professionals count with the possibility of working abroad, experience that enriches them both personally and professionally since, by working in the U.S., they have the possibility of meeting and working with our renewed international clients.

Download the press kit

These are our two products: Doppler and Lander. Want to know more about them?
Here we introduce them!



Email Marketing Made Simple

Doppler is an Email Marketing tool that allows the creation of Emails Campaigns and measuring the impact results through multiple reports in a fast, simple and safe way.

One of the main benefits that Doppler presents is the possibility of using pre-design templates that allows the user to experience the tool and send material without the need of having a prior knowledge of HTML or design tools.

Doppler was created in 2005 and hasn’t stop growing since then. Nowadays, it counts with more than fifty thousand users.

We are glad to count with offices in U.S.A., Argentina, Mexico and retailers in Chile and Colombia.


We Love Landing Pages

Lander, allows the creation of landing pages for your Email and advertising campaigns, by following a simple 3 steps process: designing, publishing and optimization.

This tool allows you to create amazing Landing Pages for advertising or email marketing campaigns without the need of counting with a designer or programmer. It also allows measuring the Landing Pages effectiveness.

The idea was born in September 2010 and six months after, the working team was already gathered and in November 2011 the first beta version of the app was published.

Lander´s objective is to present the user with an intuitive and easy-to-use application that allows the creation of professional landing pages in a short time.

In 2014 Lander was awarded the “Best Site Award of the Day” and the “Best Developer Award” bestowed by the U.S.A. “Awwwards” institution, praising its excellent user experience, content and design.


Interview to Cesar DOnofrio, Making Sense´s CEO.

The Argentinean software used by the Texas police.

Get to know VidTac, an integrated video system for patrolling the city.

Watch it on TN

Watch it on LA NACION

Watch it on BBC

Watch it on CNN

Mar del Plata´s Software to the world.

Logotypes, photos and videos from the company


Contact us

If you have any doubt or commentary, feel free to contact us. We are at your disposal!

Phone USA +1.210.807.3540 Ext.1105
Phone ARG +54.5235.3060 Ext. 1105
Email: nmedica@makingsense.com

Phone USA +1.210.807.3540 Ext.1013
Phone ARG +54.5235.3060 Ext. 1013
Email: nmartinez@makingsense.com

Nancy Medica

Natalia Martinez
Market Developer

Our Offices









228 Hamilton Ave #300
Palo Alto, CA 94301

17806 IH-10 W #300
San Antonio, TX 78257

701 Brazos St #500
Austin, TX 78701

One Boston Place #2600
Boston, MA 02108

Av Amsterdam 115
Hipódromo 06100
Ciudad de México, D.F.

Av. Cnel. Niceto Vega 4996 1A
Buenos Aires

Formosa 278
7600 Mar del Plata
Buenos Aires

Gral. Rodríguez 890
7000 Tandil
Buenos Aires

Want to know more?

© 2015 Making Sense. All rights reserved.